Billions of dollars are given through online sources annually. Online donation totals increased 14% from 2010 to 2011, even though many non-profit organizations saw their total fundraising levels decrease for the same timeframe. Continue reading A Look Back on the Rise of Online Fundraising
Online giving has opened up new worlds for non-profit organizations. With mobile devices and social media at everyone’s fingertips around the clock, it’s easier than ever to spread the word and find your audience. But, it’s not enough to toss up a fundraiser and expect the money to flow in. By now, nearly every organization knows the importance of online giving and is competing for attention and funds.
To make your campaign a success, you have to know how to ask for funds in a way that appeals to your target audience, showcases your organization and breaks down the barriers to giving.