Successful fundraising is all about creating and maintaining the right relationships. As with many sectors, the people you know count a great deal.
Raising funds goes beyond just asking for donations from individuals and companies. Before a donor can get a pen to write that check, he or she must trust that a foundation or charitable organization is the right fit.
That means having a relationship first. Emotions are the basis of creating these types of relationships. When it comes to philanthropy, emotional connections count for just about everything. Cultivating such relationships requires smart approaches.