Monthly Archives: November 2016

How to Cultivate Long-Term Relationships with Donors

How to Cultivate Long-Term Relationships with Donors

Successful fundraising is all about creating and maintaining the right relationships. As with many sectors, the people you know count a great deal.

Raising funds goes beyond just asking for donations from individuals and companies. Before a donor can get a pen to write that check, he or she must trust that a foundation or charitable organization is the right fit.

That means having a relationship first. Emotions are the basis of creating these types of relationships. When it comes to philanthropy, emotional connections count for just about everything. Cultivating such relationships requires smart approaches.

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