Donating to good causes is a positive thing. In fact, studies show that those who donate live more fulfilling lives. It seems that people are wired to help others. It is an evolutionary trait that helps the species survive through the ages. Non-profits and local fundraising organizations are tapping into that truth. Organizations need a strong platform to aid their efforts, which is where donasity comes in.
Participating in school extracurricular activities improves a students odds for academic success, according to various studies. But many students are deprived of this benefit as there are many schools that simply do not have the necessary budget to support and offer extracurricular activities.
Successful fundraising is all about creating and maintaining the right relationships. As with many sectors, the people you know count a great deal.
Raising funds goes beyond just asking for donations from individuals and companies. Before a donor can get a pen to write that check, he or she must trust that a foundation or charitable organization is the right fit.
That means having a relationship first. Emotions are the basis of creating these types of relationships. When it comes to philanthropy, emotional connections count for just about everything. Cultivating such relationships requires smart approaches.
Fundraising is essentially a sales process.
As in any commercial transaction, you want to persuade people to give you money in exchange for … something. The difficulty arises in trying to determine what people want or need.
Every good marketer knows that you don’t sell things – you sell solutions to problems. If you make a hammer, you don’t focus on its features. Instead, you show customers how they can use it to build things (to make the home more comfortable, for example), to fix things (to save money), or even to smash things (well, to each his own).
The name of a fundraiser is one of the most important aspects of its marketing and potentially one of the most effective tools available to the fundraising coordinator.
A name is the first impression that the fundraiser makes, and of course you get only one chance to make a first impression. Let’s make sure you do it right. Continue reading Four Keys to Successful Fundraiser Naming
Billions of dollars are given through online sources annually. Online donation totals increased 14% from 2010 to 2011, even though many non-profit organizations saw their total fundraising levels decrease for the same timeframe. Continue reading A Look Back on the Rise of Online Fundraising
Online giving has opened up new worlds for non-profit organizations. With mobile devices and social media at everyone’s fingertips around the clock, it’s easier than ever to spread the word and find your audience. But, it’s not enough to toss up a fundraiser and expect the money to flow in. By now, nearly every organization knows the importance of online giving and is competing for attention and funds.
To make your campaign a success, you have to know how to ask for funds in a way that appeals to your target audience, showcases your organization and breaks down the barriers to giving.
With billions of users spread across multiple platforms, everyone wants to find ways to effectively utilize social media to meet their organizational goals. With access to a potentially limitless audience, targeted interest groups, and coveted demographic information, social media can be a powerful tool in the fundraising world.
However, beginning a social media marketing initiative without honing a plan first can leave you with nothing to show but wasted time and resources. Learn how to take advantage of each platform’s specific advantages while devising ways to fight through the internet clutter to reach your intended audience.
Whether it’s feeding the homeless, funding research to fight a deadly disease or giving a helping hand to a family in crisis, non-profit organizations and individuals are doing powerful and important work all across the country. As great as these causes are many organizations find it difficult to connect donors to their causes. Continue reading Top 5 Reasons Why People Don’t Give