Billions of dollars are given through online sources annually. Online donation totals increased 14% from 2010 to 2011, even though many non-profit organizations saw their total fundraising levels decrease for the same timeframe. Continue reading A Look Back on the Rise of Online Fundraising
Online giving has opened up new worlds for non-profit organizations. With mobile devices and social media at everyone’s fingertips around the clock, it’s easier than ever to spread the word and find your audience. But, it’s not enough to toss up a fundraiser and expect the money to flow in. By now, nearly every organization knows the importance of online giving and is competing for attention and funds.
To make your campaign a success, you have to know how to ask for funds in a way that appeals to your target audience, showcases your organization and breaks down the barriers to giving.
You can’t expect to run a successful organization in the 21st century without relying on effective digital platforms. It doesn’t matter if you’re a Fortune 500 corporation, or a sole person raising money for a cause. No matter what size your organization is, utilizing the right resources can mean the difference between success and failure. Continue reading Digital Solutions Tailored To Nonprofits
With billions of users spread across multiple platforms, everyone wants to find ways to effectively utilize social media to meet their organizational goals. With access to a potentially limitless audience, targeted interest groups, and coveted demographic information, social media can be a powerful tool in the fundraising world.
However, beginning a social media marketing initiative without honing a plan first can leave you with nothing to show but wasted time and resources. Learn how to take advantage of each platform’s specific advantages while devising ways to fight through the internet clutter to reach your intended audience.
Whether it’s feeding the homeless, funding research to fight a deadly disease or giving a helping hand to a family in crisis, non-profit organizations and individuals are doing powerful and important work all across the country. As great as these causes are many organizations find it difficult to connect donors to their causes. Continue reading Top 5 Reasons Why People Don’t Give
Non-profit organizations run the gamut in terms of missions, services and sizes. One thing most non-profits do have in common though is a near-constant need for additional funding to alleviate their cash-strapped books. While some organizations, especially larger non-profits, can somewhat rely on revenue from services provided to keep operations going many get the majority of their income from grants, foundations and other charitable efforts. Continue reading The Must-Have Collection Of Resources For Non-Profit Organizations