Online giving has opened up new worlds for non-profit organizations. With mobile devices and social media at everyone’s fingertips around the clock, it’s easier than ever to spread the word and find your audience. But, it’s not enough to toss up a fundraiser and expect the money to flow in. By now, nearly every organization knows the importance of online giving and is competing for attention and funds.
To make your campaign a success, you have to know how to ask for funds in a way that appeals to your target audience, showcases your organization and breaks down the barriers to giving.